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frog or a bird's eye? What prospective to show the picture from? For a variety of products and facilities we can apply different perspectives, hence bringing the elements and features that we want to familiarize the recipient with and make them to be memorable. The whole trick is to choose such direction of looking at an object, so that its presence would cause the planned result. Often in advertising, it is worth to be tempted by skilful, artistic redrawing of technical assumptions of given perspective and a result highlight and acquaint the recipient with the key element of the project. Of course, in this branch there is also an important concept of perspective, relating not only to showing the direction of the image, but also the psychological perception of its recipient.