Our senses ...

by association with taste, smell, and our life experiences, are very sensitive to colours. These shades affect our mood, either by improving it or making us feel down, boosting our energy or putting us into the state of apathy. That is why, we pay special attention to them while designing and creating our advertisements. Thanks to simple tricks, using appropriate colours, we can effectively influence the behaviour of recipients. That is why; one of the key issues in advertising is a right selection of colours based on their importance, both in the target group and a given culture, altogether with their psychological meaning.